About Us

We provide services that enable central government, healthcare and local government organisations to digitally transform, allowing them to modernise their legacy technology, accelerate their digital service delivery and drive better decisions by using data.

We consistently deliver high-profile and complex projects at such speed that we now enjoy a strong reputation within the market and have developed long-term, sticky customer relationships.

Rory MacDonald, Chief Executive Officer

Our Board

Joanne Lake

Non-Executive Chairperson

Joanne has over 30 years’ experience in accountancy and investment banking, including with Panmure Gordon, Evolution Securities, Williams de Broe and Price Waterhouse. They are a Chartered Accountant and a Fellow of the Chartered Institute for Securities & Investment, and of the ICAEW, and is a member of the ICAEW’s Corporate Finance Faculty. Joanne is also Non-executive Chair of Mattioli Woods plc, and a Non-executive Director of Henry Boot PLC, Gateley (Holdings) Plc, Morses Club PLC and Honeycomb Investment Trust PLC.

Rory MacDonald

Founder and Chief Executive Officer

Rory founded Made Tech in 2008 and has led the business in delivering organic and profitable growth ever since. They have over 20 years’ experience working in technology services organisations, across both the public and private sectors. In their role as CEO, Rory is responsible for setting the strategic direction of Made Tech and for overseeing profitable growth.

Deborah Lovegrove

Chief Financial Officer

Deborah joined Made Tech in September 2021 and brings over 25 years’ experience in finance. Previous roles include Chief Financial Officer and Finance Director roles for organisations including Wavemaker (WPP), Carat (Dentsu Aegis) and ITV. Deborah has a strong track record of building and managing finance, IT and HR functions, and problem-solving within challenging business environments.

Chris Blackburn

Chief Operating Officer

Chris has 20 years’ experience in digital and technology consulting roles spanning public and private sector clients including Royal Bank of Scotland, Philips, Government Digital Service, and Ministry of Justice. Prior to Made Tech Chris was Technology Director at Dentsu Aegis agency Isobar, leading technology delivery in the UK. Chris has been with the Company since 2012.

Helen Gilder

Independent Non-Executive Director

Helen has a strong track record in leading fast-growth digital technology companies. They were formerly CFO of AIM quoted ZOO Digital plc, and is a member of the Yorkshire Regional Advisory Group of the London Stock Exchange and advises a number of growth businesses. Helen is a qualified Chartered Accountant with the ICAEW.

Phil Pavitt

Independent Non-Executive Director

Phil has over 30 years’ experience in technology and transformation, including with HM Revenue & Customs, Transport for London and Essex County Council. They have won a number of awards and has consistently been rated as one of the UK’s top 25 CIOs.

Senior Management

Made Tech’s senior management team is comprised of three Executive
Directors from the Board and the following senior management.

Ian Southward

Chief Commercial Officer

Ian has over 30 years’ experience in delivering technology services to clients. For the last 20 years, Ian has built and managed highly consultative sales and high-growth marketing teams including for ThoughtWorks, Ness Software Engineering and Energised Works. Ian has considerable international experience helping build and develop sales teams in India, Australia, Hong Kong and the USA and has helped build and grow near-shore and off-shore software delivery teams in Eastern Europe and India.

Luke Morton

Chief Technology Officer

Luke has 16 years’ experience delivering digital services, architecting technology platforms and building capabilities across the public and private sector including Government Digital Service, Department for Education, Home Office, Ministry of Justice, Akzo Nobel, Carbon Disclosure Project, various NHS organisations and Skills for Care.

Hazel Jones

Managing Director, Manchester & North West & Head of Health

With nearly 30 years’ experience in digital transformation, Hazel has held roles such as Head of Transformation for BSkyB, Director for Apps & Wearables with NHS Digital and recently responded to a call to arms to help deliver a digital donor journey for the NHS Blood & Transplant plasma programme, which was part of the international Covid19 Recovery Trial.

Tom Taylor

Managing Director, London & South East

Tom has 15 years’ experience in the technology industry providing technical and delivery consultancy to clients such as Heineken, British Gas, Government Digital Service and Her Majesty’s Revenue & Customs. Prior to joining Made Tech, founded a technology startup in the ticketing industry that was acquired in 2012.

Robin Wyles

Managing Director, South West & Wales

Robin has 25 years’ experience in the technology and digital media industries. They have provided software engineering and technical product development consultancy to BP, HSBC, Barclays and The Body Shop before going on to develop a B2C video streaming platform that was acquired in 2013. Prior to joining Made Tech, Robin was Engineering Director at MOO.COM where they worked to rapidly scale the technology team and develop their future platform strategy.

Corporate Governance & Responsibilities

AIM-quoted companies are required to adopt a recognised corporate governance code with effect from their admission to trading on AIM however, there is no prescribed corporate governance regime for AIM companies. The QCA has published the Quoted Companies Alliance’s Corporate Governance Code (the “QCA Code”), a set of corporate governance guidelines, which include a code of best practice, comprising principles intended as a minimum standard, and recommendations for reporting corporate governance matters. The Directors acknowledge the importance of high standards of corporate governance and intend, given the Company’s size, board structure, stage of development and resources, to comply with the QCA Code.

Following Admission, the Board will comprise six Directors, of which three are Executive Directors and three are Non-Executive Directors. The Board considers Joanne Lake, Helen Gilder and Phil Pavitt to be independent Non-Executive Directors under the criteria identified in the QCA Code.

The Company will hold regular board meetings and the Directors will be responsible for formulating, reviewing and approving the Company’s strategy, budget and major items of capital expenditure. The Directors have, conditional on Admission, established an audit committee, a nomination committee and a remuneration committee with formally delegated rules and responsibilities.

Audit Committee

The audit committee will comprise Joanne Lake, Phil Pavitt and Helen Gilder, who will act as chairperson. The audit committee will, among other things, determine and examine matters relating to the financial affairs of the Company including the terms of engagement of the Company’s auditors and, in consultation with the auditors, the scope of the audit. It will receive and review reports from management and the Company’s auditors relating to the half yearly and annual accounts and the accounting and the internal control systems in use throughout the Company.

Remuneration Committee

The remuneration committee will comprise Helen Gilder, Phil Pavitt and Joanne Lake, who will act as chairperson. The remuneration committee will review and make recommendations in respect of the Executive Directors’ remuneration and benefits packages, including share options and the terms of their appointment. The remuneration committee will also make recommendations to the board concerning the allocation of share options to employees under the New Share Plans.

Nomination Committee

The nomination committee will comprise Joanne Lake, Phil Pavitt and Helen Gilder, who will act as chairperson. The nomination committee will be responsible for identifying and nominating for Board approval candidates to fill board vacancies and evaluating the need for and nature of additional appointments.

Environmental, Social and Corporate Goverance (ESG) Committee

The ESG committee will comprise Rory MacDonald and Helen Gilder who will act as chairperson. The ESG committee will be responsible for measuring and improving the Group’s impact on the environment, generating social value through its work, positively impacting the lives of its employees and stakeholders and operating ethically and with goodwill.

The Company has also adopted a share dealing code for directors and certain employees, which is appropriate for a company whose share is admitted to trading on AIM (particularly relating to the prohibition of dealing during closed periods).

Establish a strategy and business model which promote long-term value forshareholders

Made Tech is a provider of digital, data and technology services to the UK public sector. Founded in 2008 and now with a headcount of over 240 across four UK locations (London, Manchester, Bristol and Swansea), Made Tech provides services that enable central government, healthcare and local government organisations to digitally transform.

The Directors believe that organisations should not just focus on the bottom line but in addition aim to be a broader force for good within society. The Group considers itself to be an organisation that is genuinely purpose-driven and has undertaken strategic planning to identify, agree and communicate the Group’s purpose: “positively impact the future of society by improving public sector technology”.

The Directors believe that they can achieve the Group’s purpose by executing against four strategic missions:

  • Modernise legacy technology and working practices;

  • Accelerate digital service and technology delivery;

  • Drive better decisions through data and automation; and

  • Enable technology and delivery skills to build better systems.

    To guide the Group in scaling its culture, the Directors have adopted the following core values:

  • Client Focussed – Being a trustworthy partner to the public sector to build strong and lasting relationships with the Group’s clients;

  • Drive to Deliver – Delivering successful outcomes for the Group’s clients, users and citizens; and

  • Learning & Mentoring – Continuous improvement of oneself or the client team members with whom the Group works.

Seek to understand and meet shareholder needs and expectations

The Board is committed to an open and ongoing engagement with the Company’s shareholders to understand their needs and expectations and to ensure that the Company’s business model, strategy and performance are understood.

Regular communication with shareholders will centre around the Annual and Interim Reports, the full and half year results announcements, trading updates (where required or appropriate) as well as the Company’s website which will provide access to financial reports, announcements and notifications made via a Regulatory Information Service.

Our Chief Executive Officer will be the primary point of contact for shareholders [and there is a dedicated email address madetech@secnewgate.co.uk for shareholder questions and comments]. The CEO will be responsible for ensuring that all such feedback from investors is reported to the Board as a whole.

Regular meetings will be held between the Chief Executive Officer, the Chief Financial Officer and institutional investors and analysts to ensure that the Company’s strategy, financials and business developments are communicated effectively. The Independent Non-executive Directors will also be available to discuss any matters that shareholders wish to raise and discuss.

Take into account wider stakeholder and social responsibilities and their implications for long term success

The Board recognises that execution of the Company’s strategy depends upon strong relationships with both its internal and external stakeholders and it therefore seeks to understand stakeholder expectations and how they align with the needs of the business. The Board will be regularly updated on feedback from stakeholder engagement to ensure that it has a full understanding of the issues that matter most to them so that they can be taken into account in the Board’s decision-making.


The Company is committed to conducting business with integrity, honesty and fairness and operates a Code of Conduct for all of its employees to ensure that everyone is acting in the best interests of the business.

The Board is committed to creating a climate of openness throughout the Company, and to encouraging its employees to provide their feedback through regular employee engagement initiatives and to contribute their own ideas through regular meetings between staff representatives and senior management. The Company uses a variety of channels to keep staff informed of key developments, which have been important during a time when staff have been forced to work from home during the COVID-19 pandemic. The Company will continue to provide its employees with regular briefings and updates as well as providing visibility of the Group’s financial performance and future plans.

The Company is committed to developing all members of staff, enabling them to fulfil their potential by providing Learning and Development pathways and career support to all staff across the business, from apprentices to senior management. The Company’s academy programme attracts recruits from diverse backgrounds looking to start their careers in the IT and technology sector. Where appropriate, before searching for external candidates, job vacancies are advertised internally within the Company. The Company also supports employees who seek to acquire professional qualifications or to further their own development.


The Company’s supplier relationships are managed effectively by our managers to ensure that there is no disruption to the Company’s supply chain that could have an adverse impact on the business.

The Company is committed to the ethical sourcing of products and only contracts with suppliers that it believes respects the rights of its employees and requires the same standards from all of its suppliers that it applies in its own business.


All Made Tech clients have a dedicated Client Lead responsible for managing the client relationship. There is a dedicated team including an Executive sponsor, Client Lead, Technical Lead and Delivery Lead to support clients and ensure that we develop the relationship and provide great work to grow our relationship and grow the size of the accounts. Client feedback is regularly communicated back to the Executive Team to enable the Company to improve current and future product development, marketing support and customer service levels.

Community and Environment

The core focus of the Made Tech business is summed up as “Enabling public sector services to digitally transform to provide better services and levels of care and assistance to our communities in a safe, Efficient and Responsible manner”

The Company aims to challenge itself to develop smarter ideas and to continually improve its technology to enable its clients to meet both business and sustainability goals.

Made Tech complies with The Waste Electrical and Electronic Equipment Regulations and works in compliance with The Restriction of the Use of Certain Hazardous Substances in electrical and Electronic Equipment Regulations 2004. The Group continues to find ways to reduce energy consumption, reduce waste and increase recycling.

Embed effective risk management, considering both opportunities and threats, throughout the organisation

The Directors are responsible for maintaining the Company’s systems of controls and risk management in order to safeguard the Company’s assets.

Made Tech operates a risk management framework to identify, manage and monitor risks which affect the delivery of its business model. Risk is a standing item on the Board’s agenda with reports provided by the Group’s senior leadership team. In conjunction with these reports, the Board reviews the effectiveness of internal control systems designed to safeguard the business, by monitoring financial performance against budgets and updated financial forecasts. A formal review of risk will be carried out at least on an annual basis and a summary thereof will be included in the Annual Report which will be available on the Company’s website.

Maintain the board as a well-functioning, balanced team led by the chair

The Company’s Board of Directors comprises three executive directors and three non-executive directors. The QCA Code recommends that at least two Board members should be non-executive directors who are independent. The non-executive directors are considered independent for the purposes of the QCA Code and accordingly the Company complies with its requirements.

The biographies of the directors will be included in the Board of Directors section of the website and is included in the Company’s Admission Document. The Board is assisted in its duties by the Audit and Remuneration Committees, further information on which can be found on page 32 of the Company’s Admission document and will be added on the website under a section titled Corporate Governance.

The executive Directors work fulltime in the business and have no other significant outside business interests. The CEO is responsible for managing the Group’s business and operations within the parameters set by the Board. The Non-Executive Directors are responsible for bringing independent judgement to the discussions held by the Board, using their breadth of experience and understanding of the business. Their key responsibilities are to constructively challenge and contribute to strategic proposals, and to monitor performance, resources and standards of conduct, compliance and control, whilst providing support to executive management in developing the Group.

The Board is satisfied that it has a suitable balance between independence and knowledge of the business to allow it to discharge its duties and responsibilities effectively.

The Board expects to meet formally 12 times per year and will be responsible for strategy, oversight of the Company’s activities and for reviewing the framework of internal controls.

Briefing papers will be distributed to all Directors in advance of Board and Committee meetings and all Directors will have access to the advice and services of the Company Secretary, who will be responsible for ensuring that Board procedures are followed, that each Director is at all times provided with such information as is necessary for them to discharge their duties, that applicable rules and regulations are followed, in accordance with the QCA Code.

Ensure that between them the directors have the necessary up-to-date experience, skills and capabilities

Information on each Board member including their experience, skills and qualities they bring to the Board will be set out on the website under Board of Directors.

The Directors have extensive experience relevant to the industry and a strong track record of value creation. It is a proven Board and management team and it believes it has the correct balance of skills, reflecting a broad range of commercial and professional skills across geographies and industries that is necessary to ensure the Company is equipped to deliver its investment objective.

The Directors have received briefings from the Company’s Nominated Adviser and legal advisers with respect to their obligations under the AIM Rules for Companies and the UK Market Abuse Regulations. The Company Secretary brings to the attention of the Board pertinent changes in legislation and the Board then identifies any need for external advice or professional training required to ensure that directors’ skills remain up-to-date. Where considered necessary the Board seeks professional advice, for example when setting senior executives’ remuneration packages or establishing share option schemes.

As the Company develops, the Board will consider the balance of skills, knowledge, personal qualities and experience on the Board and determine the need for new Board appointments.

Evaluate board performance based on clear and relevant objectives, seeking continuous improvement

All Board appointments have been made after consultation and detailed due diligence is carried out on all new potential board candidates. The Board will consider using external advisers to review and evaluate the effectiveness of the Board and Directors in future to supplement its own internal evaluation processes.

The Board intends to carry out a self-evaluation of its performance and the Board Committees before the end of the first calendar year post-IPO with a view to setting objectives for the Board for the future and identifying any areas where professional advice should be sought. In subsequent years a review of Board performance will from time to time be externally facilitated. On an ongoing basis the Board will review the level of achievement of the executive directors compared with their objectives, assessing their contribution to Company performance and re-appraising future objectives on an annual basis.

The Board will review the time commitment of non-executives and their re-appointment having regard both to their ability to commit the necessary time to the role, the skills, knowledge and experience required as well as making assessment of their continuing independence.

Promote a corporate culture that is based on ethical values and behaviours

The board is mindful that the tone and culture set by the Board will impact many aspects of the Company and the way that stakeholders behave and form views.

The Company recognises the importance of establishing a culture of ethical behaviour and applies these standards to all dealings with employees, clients and other stakeholders. Accordingly, Made Tech has developed an ethics policy to ensure that its business is conducted with high ethical and legal principles and sets standards of professionalism and integrity to all employees and Group-wide operations.

The Board has adopted a Bribery and Corruption policy consistent with the requirements of the UK Bribery Act 2010. Compliance with the policy will be regularly reviewed at Board meetings.

Maintain governance structures and processes that are fit for purpose and support good decision-making by the board

The Board of directors is responsible for the determination of the investment decisions of the Company and for its overall supervision and the objectives it has set out. The Board is also responsible for the Company’s data to day operations.

Half of the Directors are non-executive Directors and therefore there is no nomination committee. The Company has established a remuneration and an audit committee.

The Chair is responsible for leading an effective board, fostering a good corporate governance culture, maintaining open communications with the major shareholders and ensuring appropriate strategic focus and direction.

The Chief Executive Officer has overall responsibility for managing the day to day operations of the Company and the Board as a whole is responsible for implementing the Company’s strategy.

Communicate how the Company is governed and is performing by maintaining a dialogue with shareholders and other relevant stakeholders

The website sets out, as will in due course, the annual reports, the corporate governance structure of the Company and the work of the Board and its Committees. Results of voting and general meetings of the Company will be set out on the website.

Advisers & Registrars

Nominated Adviser

Singer Capital Markets Advisory LLP
One Bartholomew Lane

Joint Broker

Singer Capital Markets Securities Limited
One Bartholomew Lane

Joint Broker

Joh. Berenberg, Gossler & Co. KG, London Branch
60 Threadneedle Street

Legal advisers to the Company

Fieldfisher LLP
No. 1 Spinningfields
1 Hardman Street
M3 3EB

Legal advisers to Nominated Adviser and Joint Brokers

Stephenson Harwood LLP
1 Finsbury Circus

Auditor and Reporting Accountant

Crowe U.K. LLP
55 Ludgate Hill

Financial PR and IR Advisers

SEC Newgate UK Ltd
Skylight City Tower
50 Basinghall Street


Link Group
6th Floor
65 Gresham Street